Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!
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Conference Presented by Teresa Sausville, Executive Creative Director at Nestlé Purina North America |
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This is the story of how the in-house agency at Nestlé Purina, a corporate staple for over 30 years, successfully convinced marketing to take a fresh look at how campaigns are conceived and produced. It takes courage to push for change, especially when changing the underlying belief system of an entire organization. By partnering in new ways across the agency as well as with key influencers and workgroups companywide, this team overcame barriers to connectivity while opening doors to creativity—proving once and for all that fresh thinking and creative insight can come from within! |
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Category: Recorded Sessions, Creative, Past Conferences, Process
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Conference Presented by Robert Fisher (L), Senior Production Artist and |
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The in-house agency is the heartbeat of any company’s creative culture—but it’s not solely up to the “creatives” to build it. By assembling a team with a diverse group of creative-culture contributors across all disciplines, the results speak for themselves. In this session, creative and production influencers from Taco Bell Design serve up some true-to-life examples of how TBD (Taco Bell Design for long) fosters inclusive and collaborative creativity amongst all of its members to inspire the company’s brand culture far beyond the agency walls. |
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Category: Recorded Sessions, Creative, Organization/Operations, Past Conferences, People
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Conference Presented by Kristin Licata, Senior Director of Marketing Operations at Quicken Loans |
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How do you assess the ROI of creativity? And, by that we mean creativity that transforms ideas into experiences. Let’s talk about investing in people to help drive better work, more-impactful creative and increased success for the business overall. In this lively session, hear how the ambitious in-house agency at Quicken Loans fuels its creative thinking—igniting talent to consistently deliver solutions that positively impact the business. |
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Category: Recorded Sessions, Creative, Organization/Operations, Past Conferences, People
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Conference Presented by Ananta Engineer, Sr. Director of Insights & Planning at Post Consumer Brands |
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When you think about data, analytics and insights, the word “creativity” may not instinctively come to mind. Yet, some of the most innovative ideas and creative campaigns were born from discernment gleaned by getting closer to and smarter about the end consumer. This session affords a deeper understanding of the benefits that come from pairing the insights function and creative function within corporate marketing. It also explores the inherent complement (and contrast) between the two, with examples of how embracing the empirical can inform and encourage creative breakthroughs at multiple points in the project process. |
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Category: Recorded Sessions, Creative, Digital/Social, Organization/Operations, Past Conferences
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Conference Presented by Gaemer Gutierrez, Head of Creative at Living Proof |
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For most creative teams, nothing stirs anxiety more than the dreaded feedback loop. Presentations that sink into tactical conversations, with resulting requests that compromise the creative strategy as well as the end product. In this session, we hear about some key principles that can help you feel more empowered (and less apprehensive) the next time feedback comes knocking—saving you from those gut-wrenching experiences while preserving your productivity. |
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Category: Recorded Sessions, Creative, Past Conferences, Process
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In-House Agency Roundtable Presented by James Murphy, Director at KPMG |
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Creative talent boasts a wide range of interests and goals that change over time. How can you align these passions with the roles your people fill? In-house agency leader James Murphy shares how he tackles this problem at KPMG, a large firm with a mighty corporate culture that puts people first. Watch this virtual In-House Agency Roundtable session to learn how employee engagement can keep your creative team productive and fulfilled. |
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Category: Recorded Sessions, Past Discussion Groups
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In-House Agency Roundtable Presented by Amit Kulkarni, VP, Executive Creative Director at realtor.com |
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A core function of the in-house agency is producing creative work that helps propel your business forward. In this virtual Roundtable presentation, Amit Kulkarni walks through a campaign the team at realtor.com produced to support the launch of a new homebuyer service. Sneak a peek at their creative process, from crafting high-level messaging to picking content formats. Don’t miss their animated explainer video, detailed landing page and on-cam testimonials that helped realtor.com boost consumer confidence! |
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Category: Recorded Sessions, Past Discussion Groups
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Conference Presented by Darren Abbott, Senior Vice President, Creative at Hallmark Cards, Inc. |
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Fostering a culture of creativity encourages employees to bring their imaginations to work, adding original ideas and ultimately value in a way that may not otherwise be realized. In this colorful keynote, we’ll get to know Hallmark’s award-winning creative agency—one of the largest, most-renowned in-house creative teams in the world. We’ll hear about their journey to define a clear sense of purpose and the commitment to artistic exploration that resulted enterprise wide. With innovative initiatives like the Hallmark Creative Leadership Symposium and #My5Days as a backdrop, Hallmark’s purpose-driven creative culture has become a hallmark across the industry and one to which we all might aspire. |
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Category: Recorded Sessions, Creative, Organization/Operations, Past Conferences, People
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Conference Presented by Collin Whitehead, Head of Brand Studio and UX Writing at Dropbox |
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The best way to future proof your team is to start living in the future. Creative teams who can use better process design to become more proactive, more strategic and anticipate the changes that are part of every business will be the ones who not only survive, but create the most meaningful work. Collin Whitehead talks about strategies and tactics for getting your creative team to think ahead, making time and space for new ideas to flourish while building a sustainable model for more-impactful work. |
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Category: Recorded Sessions, Functional Areas, Organization/Operations, Past Conferences, Process
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Conference Presented by Grant Gudgel, VP, Head of Teads Studio at Teads.tv |
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What might a stroke of creative genius, thousands of lines of media-performance data and an absurd number of CGI birds have in common? Explore the inspired world of evidence-based creative (EBC), where savvy brands meld human insight with automation to create real-time feedback loops between media and creative. Deep dive into the methods and tools that have helped global brands supercharge their media performance through agile testing, iteration and rapid creative versioning. Machines won’t replace your creative director anytime soon—but with EBC, they can help us understand how to better connect with audiences to enhance our results. |
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Category: Recorded Sessions, Creative, Past Conferences, Tools and Technology
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