Why is it that a high school intern can update a Facebook fan page, but it’s a major undertaking for a brand to stream dynamic content into paid-media placements? Limitations in traditional technology have caused display ads to essentially be fixed assets. But thanks to recent advances, brands can now publish their content marketing through paid-media channels for the first time at scale. This “paid-media publishing” creates an entirely new channel for brands to connect with customers in a meaningful way. In this webinar, Flite CEO Will Price will discuss how paid-media publishing impacts the roles that creatives and marketers play, how stream-based content changes the nature of creative assets, and why brands can’t afford to ignore this key trend.
Thursday, March 21, 2013
1:00 - 2:00 p.m. EDT
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