The leading professional association for in-house agencies.
Member ID Forgot Password?
Password Stay logged in
Online Seminar
Paid-Media Publishing: The #1 Trend in Display Advertising
Event Details
Why is it that a high school intern can update a Facebook fan page, but it’s a major undertaking for a brand to stream dynamic content into paid-media placements? Limitations in traditional technology have caused display ads to essentially be fixed assets. But thanks to recent advances, brands can now publish their content marketing through paid-media channels for the first time at scale. This “paid-media publishing” creates an entirely new channel for brands to connect with customers in a meaningful way. In this webinar, Flite CEO Will Price will discuss how paid-media publishing impacts the roles that creatives and marketers play, how stream-based content changes the nature of creative assets, and why brands can’t afford to ignore this key trend.
Thursday, March 21, 2013
1:00 - 2:00 p.m. EDT
Login instructions will be provided via email upon
registering for this event.
Members: $0
Non-Members: $50
Interested in sponsorship?
If you're interested in sponsoring this event or hearing about other sponsorship opportunities, please submit a sponsor form or call 617.587.3900.