The Power of Authentic Content

Thursday, March 16 1:00 PM - 2:00 PM | Members: Free | Non-Members: $50.00 USD

Event Details | Webinar

People are generating content more than ever before. From independent filmmakers on Vimeo to drone enthusiasts on Instagram to amateur chefs on TikTok—and the viewing public can’t get enough. Join Catch+Release founder and CEO Analisa Goodin and executive creative director Tom Christmann as they show us how brands like Applebee's, Google, Nike and Verizon are tapping audience-generated content to enable more authentic storytelling—connecting avid consumers with award-winning work. They’ll also share five tips on how to get started using audience-generated content to boost engagement.

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