With artificial intelligence in our homes and in our hands, is Skynet really the future? Or, is there a way to take the same data the AI-giants are basing their algorithms on (your CRM numbers) and harness it to better understand the human experience? Imagine audience segmentation truly integrating qualitative and quantitative research. Imagine taking the guesswork out of the customer journey. Imagine personas unbiased by interviewers. In this webinar, Sarah Pagliaccio, Principal of Black Pepper, will help us understand the common language around AI, machine learning, data analytics and UX mapping. Attendees will learn techniques for collaborating with analytics and engineering to turn numbers into human-readable infographics that express the real thoughts and feelings customers have about interacting with your products and services.