Applied Strategy: A New Model for the Next Normal

Thursday, October 1 1:00 PM - 2:00 PM | Members: Free | Non-Members: Free

Event Details | Webinar

With cycles speeding up as the world changes on a monthly, weekly, and even daily basis, there’s no time to overthink. You’ve got to find ways to stay strategic while executing your campaigns and simultaneously keeping your team agile as you scale. The answer? Applied strategy, a way of testing and refining a strategy as you execute. In this session, Warren Marenco Chase, COO at global digital marketing agency Firewood and in-house agency veteran, will offer practical advice on how to execute applied strategy in your campaigns, diving into tips on how to stay flexible, invite audience conversations about your brand, and sync data with content in a world that will surely never return to what was previously considered “normal.”

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