Moving from Channel-Centric to Customer-Centric Marketing

Thursday, May 21 1:00 PM - 2:00 PM | Members: Free | Non-Members: $50.00

Event Details | Webinar

The journey from mass marketing to data-driven marketing to customer relationship management has been challenging, with brands stuck in channel-centric silos of email, direct mail, social media and web, to name a few. True customer-centric marketing overcomes the twin roadblocks of siloed data and siloed experiences. In this session, Living the Brand® Academy CEO and Founder, Patty Lindstrom, breaks down the challenges of orchestrating customer experiences across channels and functions, detailing the four areas of organizational readiness required to succeed in customer-centric marketing.

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/ $50.00 per seat

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