Scaling Creative Across the Globe

Thursday, May 12 1:00 PM - 2:00 PM | Members: Free | Non-Members: $50.00 USD

Event Details | Webinar

Good ideas can come from anyone. And if we’re lucky, our good ideas may even get produced—though they may not fully penetrate the desired target markets or consumer segments as we’d like. With the emergence of cloud-based creative management platforms, our ability to scale creative communications for unprecedented levels of reach has increased significantly. In this session, Rob Lennon of Thunder will explore the benefits of such systems explaining how global brands such as InterContinental Hotels are keeping pace with the growing demand for creative that is driven by the increasing number of digital channels and requirements. Register today.

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