From Cost Reduction to Advantaged Capability

Thursday, March 10 1:00 PM - 2:00 PM | Members: Free | Non-Members: $50.00 USD

Event Details | Webinar

It’s easy for in-house agencies to fall into the trap of being thought of as a cost-reduction organization. While cost reduction should be a critical and consequential outcome of a well-run operation, it shouldn’t be the sole reason for your existence. To set your team up to deliver more, it requires a strategy that lifts expectations at every level within the company. In this session, Clive Sirkin, former CMO of Kimberly-Clark and chief growth officer at the Kellogg Company, will share five strategic imperatives to help transform your in-house agency into a critical, sustainable capability that is essential to your company’s competitive advantage.

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