Ask any in-house agency about its challenges and “capacity limitations” inevitably rises to the top. In fact, insufficient headcount (a.k.a. not enough people to handle the volume of work) continues to be the #1 answer when IHAF polls its members regarding their needs. Addressing this concern starts with justifying headcount—thinking like a COO while speaking like a CFO. Deloitte’s Green Dot Agency did just that, resulting in an operating model that aligns capacity and effort while realizing efficiencies at scale. Tune in to this operationally oriented webinar to hear how GDA leveraged data to recognize demand trends, forecast hours and quantify resource requirements, building a business case to support the expansion of their team.