As in-house agencies ramp-up their production of online videos, a handful of factors can make the difference between success and failure. What types of videos will resonate with viewers? What’s the right balance between information and entertainment? And how are promotional platforms like TruView, Outbrain, and others best applied? In this webcast, Stu Siegal, Creative Director and Executive Producer at VLCreative, will explain how to capitalize on video to engage audiences and generate ROI. We’ll discuss the growth of B2E (business-to employee) video, when to produce in-house or out, and how top Fortune 100 brands are leveraging video—and what it means for you. Register today.