These days, people are watching more TV than ever—via connected televisions and “over the top” (OTT) devices like Roku and Apple TV. In 2019, 97 million homes had connected television devices, surpassing cable households. Cord-cutters and cord-nevers are growing. Truth is, OTT isn’t an emerging technology—it’s here! How does this impact creative units, brand storytelling, targeted messaging and direct response? In this webinar, the experts from ICON International will explore OTT, explaining how it works and why it provides an unprecedented opportunity for brands to tell their stories in unique and powerful ways.