When you’re a creative director within a corporate environment, it’s your job is to be the liaison between left brain and right brain thinkers—to translate different points of view and arrive at a harmonious middle ground. This webinar covers about how to engage, inspire and challenge creative contributors who need to have the mental space to simply imagine. (Tip #1: Don’t call them Creatives.) Where do ideas come from? And, how do we bring them to life? It’s a kind of magic, after all. Join us to find out.