Events & Competitions
Publish or Perish: A Blueprint for Managing Content at Scale
Thursday, December 1 1:00 PM - 2:00 PM | Members: Free | Non-Members: $50.00 USD
Event Details | Webinar
Brand publishing—defined as the production, management, distribution, and optimization of marketing and sales content at scale—has become essential to the growth of businesses worldwide. In fact, high-quality, targeted content has become so essential that 93% of CMOs consider themselves publishers with 70% of execs indicating that the effectiveness of their content gates their ability to drive top-line sales. In this webinar, Director of the Brand Publishing Institute, Stephen Diorio, will talk about how to systematize the planning, creation, management, and distribution of content across a large, complex corporation. The session also includes best-practice research along with practical examples drawn from interviews with hundreds of leading marketers across the globe. Register today.
