As the world continues to emerge from lockdown, a new normal is also emerging when it comes to content creation—travel is a no-go, nimble crews are essential, and flexibility is key. More and more brands are turning to user-generated content and ecomm-boosting virtual shopping to highlight their products. Those capitalizing on these approaches are coming up with fresh new ways to tackle most any production challenge while still generating highly authentic, relatable content. In this session, attendees will learn the best practices for creating meaningful content in today’s world, including how top-performing brands are successfully engaging audiences within restrictive environments.