Avoiding Ad Fraud & Maximizing Campaign ROI

Thursday, April 14 1:00 PM - 2:00 PM | Members: Free | Non-Members: $50.00

Event Details | Webinar

Recent cases of publishers inflating traffic numbers to sell more digital advertising highlight a broader industry issue—marketers need publisher traffic to be independently validated to ensure their ads reach human audiences. As part of a publisher-auditing organization, Brian Condon of the Alliance for Audited Media will explain the different elements of publisher quality that marketers should consider when planning their media spend. We’ll explore clickbait sites to premium publishers, the difference between publishers driving traffic with legitimate marketing activity versus illegitimate sourced traffic, and ultimately share a publisher-quality checklist for in-house media teams.

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/ $50.00 per seat

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