As marketers, we embrace a broad range of practices to move the needle on sales and brand. At A&G Labs (the creative think/make tank at Allen & Gerritsen) co-creation is key, as the agency and its clients work closely on experimentation and testing to reveal the most successful methods for engaging consumers. In this show-and-tell webinar, Tim Parcell of A&G Labs will recount their most recent collaborations with Sunoco, Campbell’s, Temple University, and Beats by Dre, with particular focus on innovation in retail. Examples of experiments gone right and wrong will be shared, with failure sometimes revealing the most compelling, most creative breakthroughs of all. Register today.