Agile for Marketing: A Tale of Transformation

Thursday, February 16 1:00 PM - 2:00 PM | Members: Free | Non-Members: $50.00 USD

Event Details | Webinar

After years of working in silos, continuous fire-fighting and a lack of clear priorities, the marketing department at Navy Federal Credit Union decided something had to change. So, a year and half ago, they set out to find a better way of working. Inspired by the efficiencies of the Agile methodology for software development, they wondered how it might benefit their marketing deliverables. Join Navy Federal as they walk through a tale of transformation including how they organized their teams, broke down the work, and made this new and drastically different way of working work for them.

 

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