In-House Agency Roundtables

As the impact of COVID-19 unfolds, we are determining how we'll move forward with our Roundtable series. If you are interested in attending, please email Hollis Gesen and we'll keep you updated. In the meantime, we encourage you to take advantage of our many virtual offerings—detailed in this recent blog post.

In-house agencies know all about creativity—but what about creative problem solving? How resourceful are we when it comes to analyzing and addressing the business issues we face? Understanding the origin of a problem is most often the best way to tackle it, solving for the cause as opposed to the symptoms.

In our 2020 Roundtable series, we’ll explore a three-point philosophy to help identify the root cause of the challenges we face. We’ll apply what we learn in a group exercise and discussion. And, we’ll detail a series of business case studies that utilize video as part of the solution.

Join us for an exchange of ideas and experiences on creative problem solving and content development. Register for the roundtable nearest you—facilitated by Eran Lobel, CEO and Executive Producer at ELEMENT Productions. Roundtables are open to in-house agency professionals and series sponsors only.

2020 Locations


Tuesday, June 9

Hosted by DraftKings



Wednesday, June 3

Hosted by KPMG



Thursday, June 11

Hosted by UCHealth



Tuesday, June 2

Hosted by Life Time


Santa Clara

Tuesday, June 16

Hosted by


Meet The Facilitator

Eran Lobel founded ELEMENT in 1998, growing it to be one of New England’s largest independent full-service production, post-production and integrated content companies—partnering with internal and external agencies to support brands like the Boston Celtics, Dunkin', Fidelity, Nike, Subway, VistaPrint and Verizon.

Eran leads a talented team of producers, directors and editors as well as writers, designers and strategists to produce award-winning commercials, web videos, television programs and documentaries. Eran is a founding board member of both FILMA and the Massachusetts Production Coalition (MPC), a member of The Ad Club and City Year/Boston boards, and an avid part of the IHAF membership community.

What are people saying about our Roundtables?

"I loved that the moderator truly facilitated the sessions. I've been to others like this (not with IHAF) and they are rarely facilitated or as valuable as this session was!"

— Jarrett King,
Director, Experience Design & Studios, The Coca-Cola Company

"I really appreciate the honesty during the presentations. It was very helpful to learn how other companies have moved through some of the challenges."

— Joe Roach,
Studio Production Manager, Rust-Oleum

"Although the smallest company in the room, I gathered much useful info from the case studies as well as the discussions."

— Patricia Moore,
Executive Director, Bandera County CVB