Sessions & Speakers

Slow Down for Growth

In 2018, the small, scrappy design team at Indeed executed over 3,000 projects. And in 2019, they experienced significant growth—completing just under 2,000 projects. Growth, you say? Indeed! By refocusing their efforts on quality over quantity, the in-house agency at Indeed took deliberate steps to contain demand in order to shift their concentration from tactical provider to strategic partner. By aligning more closely with the business, they were able to do less work and add more value, while adding $2MM to the bottom line. This year, they’re on track to double their contribution while solidifying their standing as a best-in-class creative agency, poised for growth.

Tim Chow, Managing Director, Marketing Studio, Indeed

After spending his entire career with external agencies, Tim jumped to the in-house side by joining Indeed, the world’s number one job site. At Indeed, Tim is charged with building a full-service agency responsible for everything from global brand campaigns to conference room wall illustrations. Prior to Indeed, Tim worked with leading brands like Sony, Microsoft, Amazon and Capital One to create hard-working, award-winning campaigns. Beyond awards, Tim is passionate about creating meaningful connections between people and brands. Based in Austin, home of every possible seasonal allergy, Tim enjoys running after work despite not being able to breathe properly.

 

Greta Mantooth, Design Director, Indeed

Greta considers herself an honorary Texan—Pennsylvanian by birth but southern by design. She earned a BFA in illustration and an MFA in advertising design from Savannah College of Art and Design. From there, she built an award-winning design career at agencies in New York, Boulder and LA, designing for brands like Microsoft, GAP and Target with pro bono work for organizations like Dress for Success and the LA Children’s Institute. Today, she designs for Global Brand Marketing at Indeed. Greta makes her home in Austin with her family, a very spoiled shelter mutt and a lot of breakfast tacos.


Social Media—Tamed and Conquered

Two years ago, AT&T’s in-house creative agency embarked on a bold shift from a mix of print, broadcast and digital to social media. Rather than merely serving up resized assets, the team pioneered major infrastructure, process, talent, training and strategic changes. Every creative milestone from brief to delivery was re-imagined and data-informed, on-trend and optimized toward their goals. As the social workload accelerated, the in-house agency garnered even more responsibilities due to their ever-developing prowess and strategic understanding of how to push the limits of Facebook, Instagram, LinkedIn, Snapchat, TikTok, YouTube, Twitter and others.

Roger Hyde, SVP, Advertising and Creative Services, AT&T

When Roger joined DIRECTV (now AT&T), he transformed Creative Services into a full-service agency—producing sports, entertainment, revenue and retention campaigns for the nation’s premier satellite provider while developing and executing a competitive brand strategy. He later added the in-house print group to produce multimedia advertising, bolstering subscriber acquisition. For eight years, Roger held a board seat with PromaxBDA, chairing their awards committee. He is an active member of the Academy of Television Arts & Sciences as well as IHAF, with his team named IHAF’s 2017 In-House Agency of the Year. His cumulative body of work has been showcased internationally, garnering over 250 awards.


The Emotional Journey of Creating Anything Great

The emotional journey of creating anything great is bursting with excitement, fear, wonderment, intrigue and inevitably change. Often, all of those emotions occur in a single day. As British author Virginia Woolf once said, “a self that goes on changing is a self that goes on living.” The Electro Creative Workshop has been on its own emotional journey for the past two and half years. In this session, we'll hear their tale of transformation. Whether you’re just starting your in-house shop or you’ve been at it for a while and are toying with making changes, the story of Electro is sure to get your emotions flowing.

Kerri Martin, Chief Electrofier, Electro Creative Workshop, The Clorox Company

For over 30 years, Kerri has led innovative, convention-breaking category marketing that’s purpose driven, human centered and technology enabled. She’s launched, developed and reinvigorated some of the world's most iconic and beloved brands like Harley-Davidson, BMW, MINI, Volkswagen, E. & J. Gallo Winery and now, the portfolio of 25+ incredible brands at The Clorox Company—including Burt’s Bees, Kingsford Charcoal, Brita, Clorox, and Hidden Valley Ranch to name a few. The creative work Kerri has championed has received Clios, Addys, Cannes Lions, One Show Pencils, Automotive News Marketer of the Year…and most recently, IHAF’s In-House Agency of the Year award.


The Journey to World Class

Three years ago, Deloitte’s Green Dot Agency (GDA) embraced the opportunity to stand-up a new in-house agency. Since then, this group of 300+ strategy, creative and production professionals has walked miles in their clients’ shoes, aspiring to deliver world-class services with the goal of solving for a unique set of business challenges. In this session, we’ll hear how taking an empathetic approach yielded significant results for this global team and what’s on the horizon as they continue their journey.

Kim McNeil-Downs, Director, Green Dot Agency, Deloitte

Kim is the Director of Deloitte’s Green Dot Agency—a fully-integrated, world-class in-house creative team that amplifies the Deloitte brand on behalf of its business partners. Through agilely developed creative experiences, GDA captures the hearts, minds, and loyalty of its clients. Kim has over 30 years’ experience participating in and leading creative teams with her vision for GDA reflecting her commitment to providing an environment for creatives to thrive. As a destination-of-choice for the best talent in the business, this diverse, multi-disciplined team is singularly focused on making sure what they do best is best for the brand.


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