For too long, internal and external agencies have struggled to find their rhythm—let alone create truly exceptional work together. In this session, agency veteran Graham Douglas and client-side exec Sameer Agarwal will share what they have learned from experience. From clarifying roles and responsibilities to transforming processes that foster collaboration over conflict, Graham and Sameer will reveal how internal and external agencies can move beyond tension to unlock their full creative potential, producing work that’s only possible when embedded experts and external specialists truly team up.
