Join us for a full day of immersive, high-impact training hosted by Liberty Mutual in Boston. Designed for in-house professionals, this dynamic Learning Lab features three interactive sessions led by industry experts, offering practical insights and actionable strategies to advance your skills.
Lab Sessions
Optimizing Marketing Ops for Sustainable Growth
Trainers: Justin Amendola, Strategic Marketing Advisor and Scott Armstrong, CEO & Founder, Brainrider
Content Creation with Ease Using Adobe Express
Trainers: Ashley Dvorin, Principal Solutions Consultant and Patti Sokol, Managing Principal Solutions Consultant, Adobe
Leading Teams into the AI Future
Trainers: Josh Coon, CBX and Jenn Piper, COO, Truth Collective
Connect with your peers while gaining real-world expertise to boost your success. Register today to be part of this vibrant learning experience!
SESSION DETAILS & TRAINER BIOS
Optimizing Marketing Ops for Sustainable Growth
Learn how to transform marketing operations to drive scalable, sustainable business outcomes. We’ll explore how to better plan work and manage shifting priorities, overcome creative resourcing bottlenecks, and build agile teams that demonstrate a clear return on investment. Gain tips to align resources with your company’s strategic priorities and seamlessly complement internal capabilities with external support to boost productivity. This lab will teach you how to refine your operating practices to reduce turn times, maximize output, and thrive in fast-changing environments.
Trainer: Justin Amendola, Strategic Marketing Advisor
Justin is a marketing strategy and operations leader with 20+ years of building and scaling large global teams, processes, and technology in ways that connect campaigns to customers and revenue goals. He has built teams and cross-functional relationships that boost performance and morale, and believes deeply in metrics, accountability, and innovation across teams and lines of business.
Trainer: Scott Armstrong ,CEO & Founder, Brainrider
For more than two decades, Scott has led teams to deliver award-winning marketing for ambitious companies seeking flexible partnerships and trusted advisors. In 2010, he set out on a mission to create a better marketing agency, providing deeper client collaborations and more client value. Thirteen years later, Brainrider partners with high-growth companies to fill capacity and capability gaps with a flexible resourcing model that scales up or down based on client workloads.
Content Creation with Ease Using Adobe Express
Join us for an exciting session on how business communicators, marketing and creative teams are transforming content creation with Adobe Express and built-in AI-powered Adobe Firefly features. You’ll learn how to quickly and easily iterate, make last-mile edits, translate, resize, animate, share, and collaborate while keeping brand integrity intact. From social graphics and web banners to presentations, one-pagers, videos, and more, you’ll walk away with practical strategies to scale content without sacrificing creativity or quality.
Trainer: Ashley Dvorin, Principal Solutions Consultant, Adobe
Ashley brings her background in design, project management and sales partnership to her role at Adobe. She is a trusted advisor to Adobe customers and is passionate about inspiring creatives to make the most of their current tools while embracing new technology along the way, driving productivity and collaboration. Outside of meeting with customers, Ashley is a worldwide traveler, outdoor enthusiast and a competitor in Olympic Weightlifting based in Seattle, Washington.
Trainer: Patti Sokol, Managing Principal Solutions Consultant, Adobe
With over 20 years of experience teaching and demonstrating the full range of Adobe Creative applications, Patti brings her warmly humorous style and irresistible passion for creative technology to every session. She loves to tell everyone, “I have the best job at Adobe! I get to show our customers how cool the software is and, more importantly, how it lets them be more productive and express their creative ideas.”
Leading Teams into the AI Future
Explore how best to advance your approach and empower your team with AI—not as a simple doer, but as a powerful collaborator. This hands-on lab covers practical ways to foster AI fluency within your team, from skill-building to training custom tools. You’ll walk away with tips, techniques, and takeaways that elevate your capabilities, boost productivity, and fast-track your organization’s goals. The future isn’t about what AI can do for you, it’s about what it can do with you.
Trainer: Josh Coon, Chief of Brand Experience (CBX), Truth Collective
Josh brings 20+ years of brand and creative leadership to his role as CBX at Truth Collective, where he leads the integration of AI across disciplines. A former in-house studio leader, Josh knows the pressures internal teams face firsthand and how to unlock their full potential. His focus: using AI to amplify human creativity, not replace it.
Trainer: Jenn Piper, Chief Operating Officer (COO), Truth Collective
Jenn leads Truth Collective’s business and operational evolution, guiding teams through meaningful transformation. With over two decades of experience supporting in-house teams, she understands their realities and opportunities. Today, Jenn helps leaders harness GenAI to make teams faster, more empowered, and braver in how they work and deliver creative value.
Registration for IHAF Learning Labs is open to internal agencies and event sponsors only.
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