Member Resource

Unleash the Potential of In-House Agencies

2018 Report

The stereotypes surrounding in-house agencies stand in the way of them being the vital marketing partners that CMOs need. This Forrester Research report, based on a joint study with IHAF, reveals that in-house agencies are overworked, under-resourced, and underappreciated—and CMOs are complicit. Read this report to understand why maturing your in-house agency strategy is a necessary marketing investment.

Category: Benchmarking Data