Redefining the In-House Agency

2019 Field Study

Our industry introspective, Redefining the In-House Agency, provides a look at the cultural nuances that impact in-house practices and performance, with added color from external agencies and client-side marketers. Fielded in partnership with Forrester Research, 368 companies shared their views. What opportunity do in-house agencies have to redefine themselves? Download our report to find out.

Category: Benchmarking Data, Operations and Staffing