Member Resource

Never A Dull Moment


Presented by Jonathan Dillon, Executive Creative Director, The LEAD, Nestlé USA

What’s it like to support the world’s largest food and beverage company? As the in-house agency for Nestlé USA, The LEAD will tell you it’s never dull—pumping out 3,000+ assets annually in support of over 35 unique brands. From its disciplined approach to process to its commitment to creativity, this modestly staffed team of 36 spent the past five years advancing from an upstart organization to a full-service agency. We’ll hear about their people and processes, capabilities and charge backs, digital excellence initiative, AOR relationships, and multi-brand storytelling. Most of all, we’ll find out how those never-dull moments continue to give way to certain pride in the work they do and how they do it.

Category: Recorded Sessions, Past Conferences