Made You Look!

Conference

Presented by Teresa Sausville, Executive Creative Director at Nestlé Purina North America

This is the story of how the in-house agency at Nestlé Purina, a corporate staple for over 30 years, successfully convinced marketing to take a fresh look at how campaigns are conceived and produced. It takes courage to push for change, especially when changing the underlying belief system of an entire organization. By partnering in new ways across the agency as well as with key influencers and workgroups companywide, this team overcame barriers to connectivity while opening doors to creativity—proving once and for all that fresh thinking and creative insight can come from within!