In-House Agencies Today
2018 Field Study
Our state-of-the-industry report, In-House Agencies Today, details the functional competencies, service offerings, project composition and operating practices of today's internal agencies—with additional perspective from external agencies and client-side marketers. A total of 325 companies participated in this study, which was fielded in partnership with Forrester Research.
Benchmarking Data, Project and Processes, Operations and Staffing