IHAF Conference: Panel Discussion: Shift Happens
In this panel session, we examine the new face of marketing, what’s prompting disruption, and what companies are doing to keep pace and remain competitive. From integrating brand touchpoints to overcoming corporate silos, we’ll address the challenges inherent in today’s modern marketplace. Featuring esteemed panelists Dave Klay of CIGNA, Sangeet Pillai of Verizon and Wendy Zajack of Georgetown University, and facilitated by Jen Cortner of Discovery Inc., Shift Happens is a candid discussion about the unexpected changes and unrelenting surges that are redefining the industry.
Presented by David Klay; CIGNA, Jennifer Cortner; Discovery Communications, Sangeet Pillai; Verizon, Wendy Zajack; Georgetown University
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