How Cisco is Powering an Inclusive Future

Conference

Presented by Patti Cocciolo, Senior Director, Global Brand Marketing at Cisco Systems, Inc.

Launched in the fall of 2018, The Bridge to Possible is the most effective brand campaign in Cisco’s history—highlighting the company’s thought leadership, technology, innovation, customers and people. In January 2020, Cisco announced its new company purpose: To Power an Inclusive Future for All. Little did they know how prophetic their pronouncement would be with COVID 19 gripping the world just weeks later. Since its inception, The Bridge to Possible campaign has featured stories about women, particularly those overcoming challenges against the odds. In this session, we hear how Cisco’s in-house agency, The Hatch, evolved the campaign to reflect the new company purpose while continuing to share stories about inspirational women who are using Cisco technology to make the world a better place.