Member Resource

Don’t Brand the Channel, Channel the Brand

headshot of Will Burns

Webinar

Presented by Will Burns, CEO at Ideasicle

To some marketers, gaining exposure for their company’s logo is analogous to good branding. To Forbes contributing writer and Ideasicle CEO, Will Burns, they’re just scratching the surface. Good branding is about having an inspiring idea and channeling your branded concept into everything you do as a marketing organization. In this thought-provoking webinar, Will explains what it means to truly “channel the brand,” bringing his session to life with modern-day cases and an introduction to a practice Will describes as the ultimate form of channeling your brand, Brand Improv.

Category: Recorded Sessions, Creative, Recorded Webinars

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