Member Resource

Debunking the In-House Myth

2020 Field Study

This field study provides an in-depth look at how digital marketing has evolved in house. A total of 288 unique companies participated in the study, which was fielded in partnership with Forrester Research. What opportunities do internal agencies have to advance their digital effectiveness? What does it take to become digitally mature? Download our year-end report to find out.

Category: Benchmarking Data