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IHAF Conference: Global Study | Earned Brand 2017

Ideology dominates the cultural conversation. Around the globe, consumers are putting their personal convictions front and center. From the grocery aisle to the car dealership, they’re buying on belief. Willing or not, brands of all types and sizes are navigating this new reality. And in a lightning-quick digital world, the rewards and risks are equally high. In this session, Mark Renshaw, Global Chair of the Brand Practice at Edelman will present the results of his firm’s recent global brand study, revealing that 30% of consumers worldwide say they make belief-driven purchase decisions more than they did three years ago and why Edelman is calling this “the new normal” among today’s conscientious consumers.

Presented by Mark Renshaw, Global Chair – Brand Practice at Edelman

Category: Past Presentations, Digital/Social, Past Conferences