Member Resource

Account Management Revival


The Account Management function within an internal agency is often the least defined and therefore the least fulfilling to work with—both for clients and in-house colleagues. While some expect your focus to be cranking out projects fast and cheap, others expect you to conceive the next great strategy, impacting the business at a much higher level. What role is Account Management expected to play in house? What role does it have the potential to play? In this webinar, leading in-house consultant, Marta Stiglin, explores the possibilities—calling us to a revival of what has the potential to be one of the most pivotal functions within your organization.

Presented by Marta Stiglin, Principal at Stiglin Consulting

Category: Recorded Sessions, Functional Areas, Organization/Operations, Partnership, Process, Recorded Webinars