Member Resource

Account Management Revival

headshot of Marta Stiglin


Presented by Marta Stiglin, Principal at Stiglin Consulting

The Account Management function within an internal agency is often the least defined and therefore the least fulfilling to work with—both for clients and in-house colleagues. While some expect your focus to be cranking out projects fast and cheap, others expect you to conceive the next great strategy, impacting the business at a much higher level. What role is Account Management expected to play in house? What role does it have the potential to play? In this webinar, leading in-house consultant, Marta Stiglin, explores the possibilities—calling us to a revival of what has the potential to be one of the most pivotal functions within your organization.

Category: Recorded Sessions, Functional Areas, Organization/Operations, Partnership, Process, Recorded Webinars