Shop Talk: What the Creative Doesn't Tell You

Conference

Presented by Robert Davison (L), Creative Director, Print and Photography and Pamela Sarian (R), Executive Director, Marketing & Creative Services, Boston University

How does a typical project request turn into award-winning creative? Can it be done on a shoestring budget? In a short timeframe? And why does so much “good work” end up on the cutting-room floor? In this session, we’ll spill on the good, bad and often challenging parts of the creative process at BU, including how we leverage client expertise and project limitations to develop the best solutions possible. Join us to talk shop, commiserate, and discuss the steps (and setbacks) that go along with producing industry-leading creative work.