Ananta Engineer, Senior Director, Insights & Planning, Post Consumer Brands
Ananta’s expertise lies in market research, consumer insights, marketing strategy and integrated planning. At Post Consumer Brands, she oversees the consumer/shopper insights and analytics team, guiding cross-functional workgroups to uncover and better understand opportunities to engage consumers in meaningful ways along their path to purchase. Prior to Post, Ananta was employed by the Kellogg Company for over a decade, where she led consumer and shopper insight teams for many well-loved brands including Eggo, MorningStar Farms, Pop Tarts, Rice Krispies and Frosted Mini-Wheats. Before Kellogg’s, Ananta held a number of positions leading market research focusing on healthcare to guide better patient experiences.
Francine Feder, VP, Marketing Communications, North America, Foot Locker
Francine oversees all advertising, content creation, paid media, social media, public relations, event marketing and visual experiences for Foot Locker, Kids Foot Locker, Lady Foot Locker, Footaction, Champs Sports and Eastbay. And, for the past 24 years, she has held multiple marketing positions within the company. She has also negotiated multiple endorsement contracts for Foot Locker, leading the integrated marketing team responsible for numerous award-winning campaigns featuring athletes and celebrities. Francine currently resides in NYC and is an avid traveler, wine, food and workout enthusiast.
Gaemer Gutierrez, Creative Director and Host of Invisible Culture
Gaemer has championed brand storytelling and innovation across a range of business categories in beauty, food and beverage, healthcare, and wellness to impact a number of prestigious, high-profile brands like CVS Health, Dolce & Gabbana, Estée Lauder, Gap, Gillette, Old Spice, Staples and Valentino. In addition, Gaemer provided the creative vision for celebrities including Andre Agassi, Salma Hayek and Tommy Hilfiger to create their own namesake beauty brands. Gaemer has won numerous design awards and has been nationally recognized as one of the 50 Outstanding Asian Americans in Business. His latest venture is that of host of Invisible Culture, a podcast that uncovers the hidden stories of assorted people and personalities.
Roger Hyde, SVP, Advertising and Creative Services, AT&T
When Roger joined DIRECTV (now AT&T), he transformed Creative Services into a full-service agency—producing sports, entertainment, revenue and retention campaigns for the nation’s premier satellite provider while developing and executing a competitive brand strategy. He later added the in-house print group to produce multimedia advertising, bolstering subscriber acquisition. For eight years, Roger held a board seat with PromaxBDA, chairing their awards committee. He is an active member of the Academy of Television Arts & Sciences as well as IHAF, with his team named IHAF’s 2017 In-House Agency of the Year. His cumulative body of work has been showcased internationally, garnering over 250 awards.
Don Lane, Chief Marketing Officer, Saucony
As CMO, Don is responsible for Saucony's global marketing initiatives including the "Run For Good" brand platform, integrated marketing and direct-to-consumer strategies. Previously, Don was SVP of Brand & Creative at DraftKings where he created the company’s brand platform, The Game Inside The Game™, installed several new capabilities (brand strategy, consumer insights, integrated marketing, creative operations) and led the social and creative teams. Prior to DraftKings, Don spent 21 years at Arnold Worldwide, most recently as managing partner and executive director. Don’s leadership style was also profiled in Adam Grant’s New York Times’ best-selling book, Give and Take.
Teresa Sausville, Executive Creative Director, Nestlé Purina
With over 20 years’ experience in marketing and creative, Teresa believes in the power of creativity to form authentic connections between people and the brands they choose. Over the course of her career, she is grateful to have been part of global companies as well as small start-ups. In 2003, she left a large agency inside a global holding company to become a founding member of an independent creative marketing firm. There, she helped lead the agency to 700%+ growth in just five years. In addition, Teresa was an adjunct professor and student advisor at St. Louis University, and is currently an active member of the National Charity League.
Be sure to check this page often, as additional speakers (and their session summaries) will be added in the coming weeks.