The Inside Scoop

  • Welcome to the Neighborhood

    January 06, 2014

    Is it me, or did last year go by in a blur? If you put any stock in the adage, “Time flies when you’re having fun,” then 2013 was a party. Indeed IHAF had a banner year filled with new members, new opportunities, and increased awareness around the growth of the in-house model.

    One of the best …

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  • Is Your Approach to Leadership Instinctive or Deliberate?

    December 16, 2013

    As a manager, I never gave much conscious thought to the principles of leading. I simply dealt with daily issues as they arose without considering how to implement a particular approach to leadership. With my career in transition, I’ve been meeting with people to discuss new opportunities and I’ve …

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  • Leading Your Team to Greatness

    December 11, 2013

    Whether you lead the creative, account, production or entire internal agency team, helping your group be recognized, valued and positioned for success within your organization takes focused initiative. It takes more than just putting out good work to get your team in the limelight.

    To lead your …

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  • Meet a Member: Wade Franks

    December 09, 2013

    Wade Franks leads Torque Creative—the 62-person internal agency at TTI Group, an international company that designs, manufactures and markets power tools and household appliances for brands ranging from Ryobi and Craftsman to Hoover and Oreck. Torque Creative was recently honored as a finalist for 2 …

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  • Four Keys to Effective Leadership

    December 04, 2013

    Nothing serves an organization better…than leadership that knows what it wants, communicates those intentions, positions itself correctly, and empowers its workforce. —Warren Bennis, Author

    I came across this quote early in my study of leadership. In one form or another it has guided my work as a …

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  • Say Something Stupid

    December 02, 2013

    After 15 years of launching and leading companies in and around the creative space, I’ve learned a few things that are pretty unintuitive. For example, start-ups need less money, not more—they only go and spend it. And don’t rely on “experts”—they often only know how (or want) to do their one …

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  • Valentine vs. Farrell: Leadership Lessons from the Boston Red Sox

    November 25, 2013

    This month at IHAF, we’re focusing on Leadership. And if you can forgive this Bostonian for drawing on the recent World Series victory for a lesson in leadership, I think even those who don’t follow baseball will be intrigued at how a dramatic change in managerial style enabled the Red Sox to make …

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  • Student Program Helps Discover Retain Top Talent

    November 18, 2013

    The challenges associated with recruiting, hiring and retaining top talent are seemingly constant for in-house agency leaders. That’s why I was delighted to learn about a program that our friends at Discover, an IHAF member company, developed to pipeline top talent.

    Discover’s Marketing Leadership …

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  • Social Media: It’s Where the Clients Are

    November 13, 2013

    Mark McKenna, Putnam’s Head of Global Marketing, highlights trends in advisors’ use of social media and explores the idea of data collection to enhance sales capabilities, creating opportunities for industry innovation. Hear the highlights of recent research on social media.

    (INSERT 2-MINUTE …

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  • Adapting Your Workforce for the Digital World

    November 11, 2013

    Over the past few years, technology, growth and demand in the digital space have exploded. And while these changes are exciting, keeping pace can be a challenge—particularly when it comes to in-house agency talent.

    To be successful in the digital arena, you need the right combination of experience, …

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