Blog Archive
The Inside Scoop
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Putting Our Heads Together
April 21, 2014
Over the past four weeks, we’ve been talking within the IHAF community about all things digital. In connecting with members, I’m hearing that in-house teams are more focused than ever on content marketing. The evolution of digital is pointing to the need for increased sophistication not only in how …
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The Journey from Print to Digital
April 16, 2014
Ah, the journey from print to digital. Can we get there from here? Yes, we can. Is it a direct route? Nope.
Evolving with business today is harder than ever. There isn’t a speed limit. The autobahn is wide-open. And in-house agencies are faced with a dilemma: How do we stay relevant, continuing to …
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Practicing Safe Social
April 14, 2014
A few weeks ago, I unearthed an old presentation I made to clients and company presidents in 2009. The goal of the presentation was to explain the importance Web 2.0 and to convince them to take the plunge. Although the information was well received, there were no takers. For years, TTI North …
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Why Brands Should Leverage Content
April 09, 2014
It’s crowded out there. As marketers, we’ve watched the digital landscape become increasingly cluttered and competitive over the past decade, making it more and more difficult for brands to introduce themselves to new target audiences and/or encourage loyalty from current customers.
Content is the …
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The Benefits of Independent Digital-Media Trading
April 07, 2014
New developments in programmatic trading over the last few years offer in-house agencies advanced insights about audiences, allowing greater transparency into how much is being spent (to what effect) and where, as well as breakthroughs in media efficiency. Yet, most in-house agencies are missing …
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Are We There Yet?
March 31, 2014
The digital journey for most in-house agencies has been a dizzying one, to say the least. At last year’s IHAF Huddle discussion group series, the topic of digital and social media came up often throughout our five-city tour. On the one hand, the journey can be exhilarating as we embark on new ways …
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Habitat Builds a Brand
March 24, 2014
A dozen folks stand side by side and lift a framed wall upright, while others around them scramble to nail it in place. Volunteers give their time, energy and resources to build alongside a family who needs a hand up, not a handout. For many, that picture defines the work of Habitat for Humanity. …
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The Global Shift
March 19, 2014
A recent article in Ad Age detailed the seismic shift in global ad spend over the past eight years (2005-2013) with online spending nearly quadrupling in that timeframe. In fact, online media buys have eclipsed newspaper, ranking second (behind television) and eroding other channels—most notably …
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What Makes a Strong Brand?
March 17, 2014
The term “brand” has been used to describe everything from company logos to corporate gestalt. In fact, brand is an amalgamation of things including the name or symbol used to identify your company, products and services, the essence and values of your company as well as the assets and liabilities …
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Global Branding On Ice
March 12, 2014
When you're marketing a global brand, you need to be on your toes—especially when you’re promoting Disney On Ice. Produced by Feld Entertainment, the visual tour below gives you a sense of how our original materials migrated as the show made its way around the world. I’ve always been fascinating by …
