The Inside Scoop

  • How to Customize Your Marketing for Millennials

    February 27, 2017

    Millennials are one of the most diverse generations in American history, and one of the most important audiences for today’s advertisers. In fact, companies that “get” millennials stand to gain significant market share in the coming years.

    To better understand how to market to millennials, we …

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  • Strengthening Marketing/Creative Alignment to Drive Revenue

    February 20, 2017

    Creative content is more valuable than ever—in fact, 71% of consumers say they’ll choose a product or service over its competitors because of good design. So it’s no wonder savvy business leaders are increasing investments in their in-house creative teams. But there’s a challenge. In today’s …

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  • Engaging Consumers with Playable Mobile Ads

    February 13, 2017

    Over the last two years, digital advertising has made a marked shift toward video and mobile. And it’s no wonder, with consumers leveraging hand-held devices to post and play content at home and at work. As 2017 continues to unfold, we anticipate the rise of a new consumable in the mobile mix— …

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  • Building Brand with Design Thinking

    February 06, 2017

    • by IHAF Staff

    Nothing says “change” like consumer behavior. Just when you think you know their preferences, something changes and you’re back at square one. To acquire and retain a loyal base of customers, brands need to do a better job demonstrating an understanding of what’s important to consumers and evolving …

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  • Welcome to Washington!

    January 30, 2017

    • by Davielle Pierrette, IHAF

    There’s a lot going on in DC these days—new names, fresh faces, and big personalities. So we’re headed to where the action is, with our upcoming Pop-Up Breakfast scheduled for Friday, February 3rd.

    IHAF Pop-Up Breakfasts are mini-networking events that “pop-up” in various cities across the country. …

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  • Meet an Ambassador: Andy Dean

    January 23, 2017

    • by Davielle Pierrette, IHAF

    Pop Quiz: What IHAF Ambassador had a role in a major motion picture? That would be Andy Dean, Vice President and Creative Director of City Year, who was an extra in The Next Karate Kid.

    These days, Andy acts on behalf of City Year—an education-focused, nonprofit that partners with public schools …

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  • The Latest in Package Design

    January 17, 2017

    Each year, the packaging design experts at The Dieline round up the best consumer product package designs and forecast the latest trends in their annual report. This year, we’re thrilled to share an exclusive preview of our findings with the IHAF community, specifically two emerging trends in …

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  • The Ultimate Guide to Membership

    January 09, 2017

    • by IHAF Staff

    With the planning and prep that typically happen at the start of a new year, this week’s webinar on how to optimize your membership with IHAF is well timed. The one-hour session is not only intended to orient our newest members, but to inform those who have been tire kicking as well!

    The …

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  • Happy New Year from our Board Chairman

    January 03, 2017

    Happy new year and warm wishes from the IHAF Board, as we welcome 2017!

    If you’re like me, the new calendar has you thinking about what you might do better or differently in the year to come. Whether you want to shed a few pounds, swear a little less, or get to work earlier, making meaningful …

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  • The Physics of Change

    December 19, 2016

    You can learn a lot about change by observing nature. As physical beings, we behave in much the same way as the rest of the physical universe. Take the three laws of motion, for instance. Newton showed how an object at rest (in the case of this post, a person) tends to stay at rest unless put into …

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