The Inside Scoop

  • Happy New Year from our Board Chairman

    January 03, 2017

    Happy new year and warm wishes from the IHAF Board, as we welcome 2017!

    If you’re like me, the new calendar has you thinking about what you might do better or differently in the year to come. Whether you want to shed a few pounds, swear a little less, or get to work earlier, making meaningful …

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  • The Physics of Change

    December 19, 2016

    You can learn a lot about change by observing nature. As physical beings, we behave in much the same way as the rest of the physical universe. Take the three laws of motion, for instance. Newton showed how an object at rest (in the case of this post, a person) tends to stay at rest unless put into …

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  • Your Easiest Resolution to Keep in 2017

    December 12, 2016

    • by IHAF Staff

    Around this time of year, we get to thinking about what we might resolve to do (or not do) in the new year. Get fit. Quit smoking. Spend more time with family. Stress less. While our efforts are well intended, we inevitably let lapse our newfound commitments—sometimes because we lose interest, but …

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  • Meet an Ambassador: MeLissa Mips-Medugno

    December 05, 2016

    • by Davielle Pierrette, IHAF

    Our Ambassador Network is comprised of a dozen or so in-house agency leaders from various companies, industries, geographies and team sizes who are actively engaged in spreading the word about IHAF. As we continue our monthly feature on those in the group, it’s time to meet MeLissa Mips-Medugno, …

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  • Efficiency through Mob Design (a.k.a. How Four People Worked Faster by Sharing One Computer)

    November 28, 2016

    Today most people have two or three computers. So why would anyone make four people work together on one computer? And, who would be insane enough to force two designers, one marketer, and one product manager to take turns using the same design software on that one computer?

    The answer: a design …

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  • Making Our Way Through Change

    November 21, 2016

    Immediately following the recent presidential election, I found myself delivering a keynote presentation on Change at the IHAF conference—appropriately entitled, Ready or Not. My topic wound its way through the psychology of change reactions, Theory U and The Dark Night of the Soul (or what happens …

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  • A Photo Finish

    November 14, 2016

    • by IHAF Staff

    Last week, we wrapped our biggest event of the year—the IHAF Annual Conference & Awards Show. With over 250 attendees energetically engaged in keynotes presentations, discussion groups, networking breakouts, and our ever-popular awards, it’s safe to say the multipart affair was a huge success— …

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  • Two Days to Game Time

    November 07, 2016

    • by IHAF Staff

    After months of meticulous planning and prep, the IHAF Annual Conference & Awards Show is just two days away. And while conference attendees are wrapping things up in the office before heading to Boston, the IHAF team is wrapping everything from signage to speaker prep. We are particularly …

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  • Meet an Ambassador: Andrew Dawson

    October 31, 2016

    • by Davielle Pierrette, IHAF

    Our Ambassador Network is comprised of a dozen or so in-house agency leaders from various companies, industries, geographies and team sizes who are actively engaged in spreading the word about IHAF. As we continue our monthly feature on those in the group, we couldn’t let October go by without …

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  • Checking Your List: Marketing to Dads This Holiday

    October 26, 2016

    Holiday season can be exhausting. Driving your audience to retail can be challenging, particularly when price and last-minute gifts are layered into the equation. That’s why navigating the recent shift in family purchasing power is key to driving sales and engaging at retail.

    Meet the Dadsumers. A …

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