The Inside Scoop

  • Delivering Personalized Content at Scale

    February 04, 2019

    As customer attention turns more and more to digital channels, it’s increasingly important for organizations to meet them there. Digital advertising constitutes more than half of US agency revenue. Driving traffic to brand sites and engaging on social media is imperative. Unfortunately, some in- …

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  • McDonald’s to Host Leadership Summit

    January 28, 2019

    • by IHAF Staff

    In just a few months, one of the best-known restaurant chains in the world will open its doors to the in-house agency community as host of this year’s IHAF Leadership Summit. That’s right, we’re making our way to the windy city as McDonald’s Corporation welcomes all of you to their brand-new …

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  • 5 Things Music Can Do for Your Brand

    January 22, 2019

    We believe in great music. And not an idealistic, head-in-the-clouds belief. We believe great music makes a tangible difference in our clients’ creative and ultimately creates a connection between a brand and its audience.

    Here are five things music can do for your brand:

    1) Establish leadership. …

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  • New Year, New Opportunities

    January 14, 2019

    • by IHAF Staff

    It almost seems passé to be talking about the new year, but in reality, we’re only two weeks in. So, there’s still time to resolve for the next 50 weeks to be as formative as they are fulfilling.

    One of the commitments we encourage you to make is to get more involved with IHAF in 2019. Our member …

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  • It’s the Year of Connectedness

    January 07, 2019

    • by Emily Foster, IHAF

    Twenty-eighteen was quite a year at IHAF and for in-house agencies in general—from press coverage to performance excellence, our members demonstrated that they have what it takes to be truly exceptional.

    When companies come to IHAF, they often tell us they join for the content but that the …

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  • A Year in Review

    December 17, 2018

    • by IHAF Staff

    Time flies when we’re networking, learning and sharing with one another. That’s why we’re especially grateful to have such an incredible community of in-house professionals, across a host of industries, who take advantage of all that IHAF has to offer. As we embark on a new year, let’s reflect and …

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  • Sound Practices: How Audio Mixing Can Elevate Work

    December 12, 2018

    The role of audio in post-production has changed dramatically over the years. And thanks to shrinking budgets, the task of audio mixing often falls to teams without expertise in the latest audio resources and capabilities. This is why it often makes sense to tap specialists to help elevate your …

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  • Meet a Member: Joan Yenawine of Combined Jewish Philanthropies

    December 10, 2018

    • by Davielle Pierrette, IHAF

    Earlier this year, I had the pleasure of meeting Joan Yenawine, Associate Creative Director with Combined Jewish Philanthropies (CJP). Reconnecting recently, Joan opened up about some exciting new changes involving her team and how they’re leveraging the IHAF community to advance even further.

    One …

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  • Why Software (Not Staffers) Should Be Managing Content Distribution

    December 03, 2018

    It’s a common misconception that communication is easy for in-house creative teams. In truth, even when decision-makers and team members are under the same roof, launching campaigns in house and coordinating across multiple departments can be complex and costly without the right tools in place.

    So, …

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  • It’s A Photo Finish

    November 26, 2018

    • by IHAF Staff

    It’s been three weeks since we wrapped the 2018 IHAF Conference & Awards Show and we’re still basking in the glow of over 300 in-house agency professionals coming together from across the country. This year’s conference theme was SHIFT, focused on the unexpected changes and unrelenting surges that …

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