The Inside Scoop

  • Brands Take the Field with Student Athletes

    December 13, 2021

    The landscape of college sports and the sports industry at large changed forever this year. For the first time in history, student athletes across all major divisions can now monetize their Name, Image, and Likeness (NIL) following the elimination of decades-long rules that prevented them from …

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  • These In-House Agencies Came Out on Top

    December 08, 2021

    • by Jens Peterson, IHAF

    The results are in and it was our closest In-House Agency of the Year competition to date. This year favored the teams that overcame the challenges of the pandemic—from keeping the creative spark alive at home and through screens, to shooting and editing industry-leading videos with DIY production …

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  • 32 T-Shirts: The Importance of Image Metadata

    December 06, 2021

    Let’s face it—adding metadata to your images can be a pain. No one really wants to do it. So, it’s not uncommon for people to assume someone else in the digital asset workflow will handle it. In such cases, metadata tagging falls between the operational cracks, which means it may not get done at …

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  • Risks and Safeguards Every In-House Media Buyer Should Know

    November 29, 2021

    One benefit to moving media buying in house is greater control over your media spend. But the digital-media supply chain can be complex, confusing and opaque. Consequently, marketers risk wasting a portion of their spend on ads that get served to bots instead of humans.

    It’s important to …

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  • Finding Common Ground with Procurement

    November 22, 2021

    For more than a decade, marketing has been driven by its ability to engage consumers via digital and social platforms, encourage consideration, elicit responses and measure success. This heightened focus on metrics combined with the explosion of channels and content needs has dramatically changed …

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  • 2021 IHAF Conference & Awards Resilience to Reinvention

    It's Conference Time, Everybody!

    November 08, 2021

    • by Jens Peterson, IHAF

    No matter how you’ll be attending this week’s IHAF Conference & Awards, you’ll be immersed in a celebration of resilience, reinvention, creativity and grit as we recount the challenges and celebrate the wins in-house agencies experienced over the past year. We kick things off tomorrow—you’ll find …

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  • projector displaying a presentation

    Presentations: Separating Good from Great

    October 25, 2021

    Everyone has probably seen at least one presentation that truly stood out. One that's sharply written, confidently designed, and easy to follow. Or if nothing else, one that got you thinking about your own presentations.

    But what truly separates “good” from “great” when it comes to presentations? …

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  • Bridging the Creative and Media Divide

    October 18, 2021

    In the digital advertising business, media’s relationship with technology has been an evolving, decades-long affair. Always rocky, never settled, but very productive for all the offspring (e.g., ad tech vendors) it has produced. With the rise of digital advertising, media buying utilizing …

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  • colorful building blocks

    Modular Content: A Leading Opportunity for Your In-House Agency

    October 13, 2021

    • by Kevin Groome, Pica9

    In a May 2021 report, Forrester Analyst Ryan Skinner explained the importance of taking a modular approach to content in order to create meaningful customer experiences at scale. Breaking content into small, reusable chunks helps improve relevance, decrease production costs and times, and ensure …

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  • Join Us with Confidence

    October 11, 2021

    • by Jens Peterson, IHAF

    It isn’t just about praising the grit they’ve shown throughout the pandemic. This year’s IHAF Conference & Awards is also about what comes next for in-house agencies. And while we can’t predict the future, we can build on the lessons we’ve learned to keep advancing our teams.

    For corporate …

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