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The Inside Scoop
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What Makes a Master?
October 11, 2013
Next week, IHAF is holding its eighth annual conference entitled, In-House Agency Masters. Now, I’ve heard of master carpenters, master musicians, even sushi masters—but this is the first time I’ve heard the designation used to describe an in-house agency. And you know what? I like it.
Mastery is …
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How to Build Lasting Partnerships
October 07, 2013
When I began my career some time ago, as an eager “go get ‘em” account guy in the world of NYC advertising agencies, building a partnership with my client was the last thing on my mind. Don’t get me wrong, I wanted to be liked, but describing my interactions with clients as “partnership”? Not so …
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Partnership Principles
September 30, 2013
Partner has become quite a buzz word in the ad business. The big news last week was that Twitter added CBS and the NFL to its “stable of advertising partners.” The 10th annual Advertising Week conference also took place last week in NYC, with a featured session on client/agency creative partners. …
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What is “Creative”?
September 23, 2013
As a child, I was told I was creative—so I believed it. Aren’t all kids creative though? I did have a creative thought process and because I loved all that was art I was labeled “creative.” I loved to make things, explore, sort, compile lists, play games and rearrange the kitchen cabinets. I drew …
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I Saw It All
September 18, 2013
The IHAF Awards Show judging event took place last week. For a full day, six judges gathered to evaluate and assess, calculate and debate—selecting category winners and one Best of Show. Here’s what Will Burns had say about the day.
“I saw sharks. I saw bugs. I saw boxing gloves, and almost used …
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Want to be Creative? Make Some Room.
September 16, 2013
My friends and I went out to dinner recently at a fun restaurant in Providence, RI. It was one of those places that offers a “chef’s choice prix fixe”—usually that day’s find at the farmer’s market combined with the chef’s inspiration. When a talented chef at a top restaurant can apply her …
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The Work Behind Creativity
September 11, 2013
This month IHAF is all about creativity and while we certainly would love to talk through all the ways we love to be creative, we have found, as you may have as well, that the creative process often starts as not that creative at all.
It is typical that the best creative emerges out of extensive …
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Content Creation Intermediation
September 09, 2013
The IHAF team is almost entirely focused on designing and executing programming and content to enable the success of our members. We plan events, schedule speakers, collect data, issue reports, develop tools, facilitate discussions, enable networking—all of which is intended to advance the internal …
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How Do You Fly?
September 03, 2013
If you’ve been keeping up with The Inside Scoop, you know that every four weeks IHAF highlights a new topic of interest to the in-house agency community—and we blast that content across our digital and social platforms.
Well, when this month’s theme was proposed in a recent IHAF Board meeting, I …
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It’s Awards Time
August 19, 2013
Summertime. We’ve been talking about it a lot lately. It’s a time when workloads used to slow down and now ramp up. A time for juggling staff vacations, corralling eager interns, and finding ways to recharge your team’s batteries. Here at IHAF, summer is also a time to recognize the work that in- …
