The Inside Scoop

  • Building Brand with Design Thinking

    February 06, 2017

    • by IHAF Staff

    Nothing says “change” like consumer behavior. Just when you think you know their preferences, something changes and you’re back at square one. To acquire and retain a loyal base of customers, brands need to do a better job demonstrating an understanding of what’s important to consumers and evolving …

    Read Moreright arrow

  • Welcome to Washington!

    January 30, 2017

    • by Davielle Pierrette, IHAF

    There’s a lot going on in DC these days—new names, fresh faces, and big personalities. So we’re headed to where the action is, with our upcoming Pop-Up Breakfast scheduled for Friday, February 3rd.

    IHAF Pop-Up Breakfasts are mini-networking events that “pop-up” in various cities across the country. …

    Read Moreright arrow

  • Meet an Ambassador: Andy Dean

    January 23, 2017

    • by Davielle Pierrette, IHAF

    Pop Quiz: What IHAF Ambassador had a role in a major motion picture? That would be Andy Dean, Vice President and Creative Director of City Year, who was an extra in The Next Karate Kid.

    These days, Andy acts on behalf of City Year—an education-focused, nonprofit that partners with public schools …

    Read Moreright arrow

  • The Latest in Package Design

    January 17, 2017

    Each year, the packaging design experts at The Dieline round up the best consumer product package designs and forecast the latest trends in their annual report. This year, we’re thrilled to share an exclusive preview of our findings with the IHAF community, specifically two emerging trends in …

    Read Moreright arrow

  • The Ultimate Guide to Membership

    January 09, 2017

    • by IHAF Staff

    With the planning and prep that typically happen at the start of a new year, this week’s webinar on how to optimize your membership with IHAF is well timed. The one-hour session is not only intended to orient our newest members, but to inform those who have been tire kicking as well!

    The …

    Read Moreright arrow

  • Happy New Year from our Board Chairman

    January 03, 2017

    Happy new year and warm wishes from the IHAF Board, as we welcome 2017!

    If you’re like me, the new calendar has you thinking about what you might do better or differently in the year to come. Whether you want to shed a few pounds, swear a little less, or get to work earlier, making meaningful …

    Read Moreright arrow

  • The Physics of Change

    December 19, 2016

    You can learn a lot about change by observing nature. As physical beings, we behave in much the same way as the rest of the physical universe. Take the three laws of motion, for instance. Newton showed how an object at rest (in the case of this post, a person) tends to stay at rest unless put into …

    Read Moreright arrow

  • Your Easiest Resolution to Keep in 2017

    December 12, 2016

    • by IHAF Staff

    Around this time of year, we get to thinking about what we might resolve to do (or not do) in the new year. Get fit. Quit smoking. Spend more time with family. Stress less. While our efforts are well intended, we inevitably let lapse our newfound commitments—sometimes because we lose interest, but …

    Read Moreright arrow

  • Meet an Ambassador: MeLissa Mips-Medugno

    December 05, 2016

    • by Davielle Pierrette, IHAF

    Our Ambassador Network is comprised of a dozen or so in-house agency leaders from various companies, industries, geographies and team sizes who are actively engaged in spreading the word about IHAF. As we continue our monthly feature on those in the group, it’s time to meet MeLissa Mips-Medugno, …

    Read Moreright arrow

  • Efficiency through Mob Design (a.k.a. How Four People Worked Faster by Sharing One Computer)

    November 28, 2016

    Today most people have two or three computers. So why would anyone make four people work together on one computer? And, who would be insane enough to force two designers, one marketer, and one product manager to take turns using the same design software on that one computer?

    The answer: a design …

    Read Moreright arrow