The Inside Scoop

  • In-House Roundtables Are Coming Your Way

    April 15, 2019

    • by IHAF Staff

    It’s that time of year again—time to embark on a six-city tour for our annual In-House Agency Roundtables. IHAF’s roundtable sessions are informal-yet-intimate discussion groups of 15 to 50 people, hosted by member companies throughout the US.

    This year, we’ll be talking about what it means (and …

    Read Moreright arrow

  • Buy-In on Briefs & Briefings

    April 08, 2019

    • by IHAF Staff

    Crafting a new creative brief goes hand in hand with crafting a new creative campaign. Doing a good job on one increases your chance of doing a great job on the other. Yet, some in-house agency teams are resistant to leveraging creative briefs to full effect. Why?

    This month’s IHAF webinar is all …

    Read Moreright arrow

  • Hello, I’m New Here.

    April 01, 2019

    Walking into my first IHAF Conference & Awards, although I knew the size of the event, I didn’t expect it to be as intimate as it was. I’m used to attending large conferences or industry shows where no one would notice if I walked around in a hot-pink bathrobe all day. At this event, I found my …

    Read Moreright arrow

  • Meet You at McDonald’s

    March 25, 2019

    • by IHAF Staff

    By now, you’ve likely heard about our next big event—the IHAF Leadership Summit on April 11. Hosted by McDonald’s Corporation, at their brand-new global headquarters, this executive-level conference features an impressive array of corporate creative leaders sharing their strategies for …

    Read Moreright arrow

  • Evolving Workflow Systems and Operating Practices

    March 18, 2019

    Workflow management systems are primarily designed to facilitate and enhance the way we work. Yet a common misconception is that a new system will eliminate the need for the personal interactions and follow-up that are a vital part of teamwork. While it’s true that a well-constructed system may …

    Read Moreright arrow

  • Got Rights? Securing Proper Permissions & Releases

    March 11, 2019

    • by IHAF Staff

    With your deadline looming, you feverishly search the Internet for the perfect image to put that finishing touch on your project. Before locking in, however, did you pause to confirm that you have the rights to use that asset, figure or photo?

    If you’ve made a habit of grabbing content off the …

    Read Moreright arrow

  • Inside Bloomberg’s Year on Top

    March 04, 2019

    Gearing up for their live presentation at the IHAF Leadership Summit in April, Bloomberg Studio’s operations and project management lead, Erin Kennedy, reflects on how being named In-House Agency of the Year impacted her 100-person team, with advice for those considering a run for the title in 2019. …

    Read Moreright arrow

  • Meet a Member: Lori Baluta of Discovery, Inc.

    February 25, 2019

    • by Davielle Pierrette, IHAF

    This month, we’re getting to know Lori Baluta, Senior Photo Operations Specialist at Discovery, Inc. As most IHAF members know, the internal agency at Discovery was recently disbanded—with Lori opening up about everything from how she got her start to what it’s like for those who remain with the …

    Read Moreright arrow

  • A Must-Have for Producing Great Content

    February 18, 2019

    After attending the 2018 IHAF Conference & Awards Show, we noticed that all of the keynote speakers had one thing in common—good work. Each presented their own game-changing video content and we loved it. Great content is what we all aspire to create, so, why is it so rare?

    Sure, you’ve got a good …

    Read Moreright arrow

  • Is a Virtual Model Right for Your Team?

    February 11, 2019

    • by IHAF Staff

    With work-from-home policies becoming more and more common, in-house agency leaders want to know what it takes to make a virtual workforce work. According to PwC’s corporate creative agency, making use of readily available technology, building a culture of flexibility and instilling a strong sense …

    Read Moreright arrow