The Inside Scoop

  • Meet a Member: Jeremy Brazeal of Coca-Cola

    January 22, 2018

    • by Davielle Pierrette, IHAF

    IHAF member, Jeremy Brazeal, knows a thing or two about leading an internal creative team. As the Group Creative Director at KO:OP, the in-house agency at The Coca-Cola Company, Jeremy was kind enough to offer his perspective on what’s happening in the creative world today and share how he keeps …

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  • Sonic Branding for the Modern Marketer

    January 16, 2018

    I’m not sure when the word “jingle” went from being a popular way to promote your brand with music to a dirty word, but it happened.

    There was a time when having a jingle was important to a brand. When the Oscar Myer jingle, the Klondike song, and others were expected and worked wonders as they …

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  • What’s Good for You in 2018?

    January 08, 2018

    • by IHAF Staff

    At the start of the new year, we often find ourselves recommitting to things that are good for us. Eating healthier foods. Getting more sleep. Daily exercise. Why not add IHAF to that good-for-you list by attending this week’s webinar on optimizing your membership in 2018?

    On Thursday, January 11 …

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  • Mutual Resolutions

    January 01, 2018

    • by Emily Foster, IHAF

    I've never been a fan of New Year's resolutions. There's something about the holidays coming to an end, however, and eating too many sugar cookies, that's prompting me to think about the new year in new ways. For IHAF, that means a fresh calendar of content and events to address the needs of our …

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  • The Importance of “Universal Levels of Creativity” in Production

    December 18, 2017

    Creative teams receive briefs from a variety of sources every day, and each carries an assumption that it will quickly deliver the desired outcome that is intended by the requestor. While this sounds simple in principle, it is rarely possible in practice.

    The Purpose of a Brief. The writer and/or …

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  • Preflight Checklist: What to Do Before Hitting Send

    December 11, 2017

    Email marketing can be more cost-effective than other forms of outreach, but only if your email gets opened. There are so many details to keep in mind before you press send. Here’s what you need to consider to ensure your message gets delivered the way you intended.

    The Fundamentals

    ● From Name: …

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  • Fix It In Prep: Understanding VR Before Your First Project

    December 04, 2017

    Virtual Reality (encompassing VR, AR, and 360) is an immersive experience providing emotional connections and memories. The barriers between brands and consumers can be removed, allowing for direct interaction via branded environments or virtual product models. These experiences have a long and …

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  • IHAF Conference Recap: BRAND NEW

    November 27, 2017

    • by IHAF Staff

    Earlier this month, over 300 in-house agency professionals from across the country gathered in Boston for our flagship event, the IHAF Annual Conference & Awards Show. This year’s conference theme was BRAND NEW—focused on how strong brands connect with consumers, differentiate from competitors, and …

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  • AT&T Named In-House Agency of the Year

    November 20, 2017

    • by IHAF Staff

    The week before last, IHAF announced the winner of the 2017 In-House Agency of the Year Award, AT&T Creative Services. The team at AT&T stood out among the array of entries because of the pivotal role they played repositioning the company as a provider of devices, connectivity and content, and …

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  • State Farm Earns Best of Show!

    November 13, 2017

    • by IHAF Staff

    With over 750 submissions across 32 categories, it wasn’t easy deciding who’d take Gold, Silver and Honorable Mention at last week’s IHAF Awards. The work was exceptional, with in-house agencies rivaling any top shop out there when it comes to creativity. Of course, there can only be one Best of …

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