• How One Grocery Chain Is Making Marketing Work Better

    February 05, 2018

    The 120-person in-house agency at a natural foods company works hard to promote benefits of healthy eating. Now, they’re doing it more productively than ever before.

    The grocery chain recently redeployed the Workfront Project Portfolio Management (PPM) solution to address process transformation …

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  • Skills & Tools for Managing Technology

    July 01, 2016

    By now, most in-house agencies have looked for ways to leverage workflow and DAM systems to help them run more efficiently. Many are even on their second- or third-generation solutions. At the same time, others could benefit from taking a step back and thinking more-broadly about how these tools …

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  • Waterfall: A Top-Down Approach to Strategic Planning

    September 21, 2015

    In-house agency account management organizations that adopt top-down, iterative planning processes greatly increase their ability to optimize staffing and plan for the capabilities needed by internal clients.

    How? These processes assure agency leaders and account managers not only get the input …

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  • Creativity Born Out of Structure

    June 29, 2015

    Yes, you read the title right. The all-important and often overlooked way to stimulate creativity is through structure.

    Technology, process, organizational design, and purposeful management trump latte machines, foosball tournaments and in-house yoga classes when it comes to encouraging innovation. …

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