• Fix It In Prep: Understanding VR Before Your First Project

    December 04, 2017

    Virtual Reality (encompassing VR, AR, and 360) is an immersive experience providing emotional connections and memories. The barriers between brands and consumers can be removed, allowing for direct interaction via branded environments or virtual product models. These experiences have a long and …

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  • Tools Are Not Strategies

    July 28, 2014

       Each and every day there are new platforms, new tools, and emerging technologies designed to capture the all-elusive consumer in more engaging, entertaining, and less-invasive ways. Certainly we have witnessed game-changing, paradigm-shifting developments over the past few years that are so …

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  • Practicing Safe Social

    April 14, 2014

    A few weeks ago, I unearthed an old presentation I made to clients and company presidents in 2009. The goal of the presentation was to explain the importance Web 2.0 and to convince them to take the plunge. Although the information was well received, there were no takers. For years, TTI North …

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