Turning Product Trash into Brand Treasure

September 09, 2019

• by Bill Hickman, Tilt Creative + Production

What do you do when Audi of America’s in-house agency asks if you can help disintegrate an Audi R8 and then piece it back together as an art installation?

You say, "Yes!"

After learning that an Audi R8 had been damaged in a shoot and was scheduled for demolition, Audi’s in-house team saw an …

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