Branded Content: 5 Keys for Effective Storytelling

April 30, 2018

• by Matt Doyle, Big Brick Productions

Think of your favorite piece of video content over the past year. Odds are, you didn’t think of a commercial. You probably thought of a TV show, a movie or even a piece of branded content. When it comes to branded content, it’s important to remember that it’s not the same as advertising.

Consumers …

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