• Women Take the Lead

    March 15, 2021

    • by Jens Peterson, IHAF

    Many exceptional women in marketing have rightfully claimed seats at the table. A select few, we’re proud to announce, will share their stories and expertise at the IHAF Women’s Leadership Summit on April 29.

    Held virtually this year, our bi-annual spring leadership conference is an inclusive, …

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  • IMF Creative Uses Psychology to Design for Safety

    March 01, 2021

    What color is safety? Or, caution? How can good design keep people healthy during a pandemic? These are questions we, at IMF Creative, have been asking ourselves over the past year.

    IMF Creative is the in-house agency at the International Monetary Fund, and we’re responsible for many of the visual …

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  • There Can Only Be One Top Shop—Is It Yours?

    August 03, 2020

    • by Jens Peterson, IHAF

    Internal creative teams are so much more than a way to save money! The contest for In-House Agency of the Year lauds the impact these MVPs make on an organization’s business and brand objectives.

    The competition heats up as we approach the August 31 call-for-nominations deadline. All in-house …

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  • They Did What?

    May 06, 2019

    In 2017, the Ford Motor Company hired Jim Hackett as CEO. Hackett does not fit the mold of previous Ford leaders. He isn’t a technologist. He isn’t a salesman. He isn’t even a “car guy.” He is, first and foremost, a designer.

    Prior to Ford, Hackett ran Steelcase, the furniture company that gave …

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