Inspiring a Purpose-Driven Creative Culture

Meet Darren Abbott, Senior VP of Creative at Hallmark Cards—the latest pacesetter we’re pleased to welcome to our roster of speakers for this year’s IHAF Conference & Awards, where we’ll explore the strategies and skills in-house agencies need to future proof their organizations.

In Darren’s keynote, entitled Inspiring a Purpose-Driven Creative Culture, we’ll hear how the agency at Hallmark defined its core purpose and the enterprise-wide commitment to artistic exploration that ensued as a result. With innovative initiatives like the Hallmark Creative Leadership Symposium and #My5Days as a backdrop, Darren will reveal why their purpose-driven creative culture has become an industry hallmark and one to which we all might aspire.

Of course, Darren is one of many experts we’re pleased to have joining us in November. In addition to our keynote presentations, this year’s conference includes a series of Skills Labs that are designed to impart key competencies to those working in house, bolstering their readiness and resilience in the future.

And, while we’re excited by the packed agenda we have planned for all of you, we’d also like to remind you that it’s not too late to stand up and be recognized by entering your high-performing team into IHAF’s In-House Agency of the Year competition. The call for entries wraps this Friday, August 30—with three finalists and one winner crowned at a celebratory luncheon during our conference.

If you’re not a member of IHAF, this is the perfect time to join. In the meantime, mark your calendar for Future Proof—the 2019 IHAF Conference & Awards on November 13-14 at the Revere Hotel Boston Common in historic Boston, MA. Register today

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