Blog Archive
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Engaging a Global Workforce
March 10, 2014
No matter what your business challenges are, the first step is always to build a connection between your employees and your brand. To do this well, you need to provide a meaningful answer to the question “What’s in it for me?”
We’ve all heard the stats—disengaged employees cost companies billions …
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Do You Want it Fast, Cheap or Good?
February 10, 2014
We may be witnessing a harmonic convergence of sorts in the name of operational excellence. While the inclination for any business may be to try to do as much as it can with the resources it has on hand, that’s not always effective. Sooner or later, what seems like the fastest, easiest path to …
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Member Satisfaction Matters
January 15, 2014
At the end of each year, we survey our members to find out what’s working and what more to consider to advance IHAF’s program and service offerings.
Most recently, we received an overwhelming response to our year-end satisfaction surveys—so much so that we decided to share a few member responses …
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Welcome to the Neighborhood
January 06, 2014
Is it me, or did last year go by in a blur? If you put any stock in the adage, “Time flies when you’re having fun,” then 2013 was a party. Indeed IHAF had a banner year filled with new members, new opportunities, and increased awareness around the growth of the in-house model.
One of the best …
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Say Something Stupid
December 02, 2013
After 15 years of launching and leading companies in and around the creative space, I’ve learned a few things that are pretty unintuitive. For example, start-ups need less money, not more—they only go and spend it. And don’t rely on “experts”—they often only know how (or want) to do their one …
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Learning Vital Lessons from In House
October 21, 2013
Having been fortunate enough to attend the IHAF’s In-House Agency Masters conference in Boston on 17 October, I wanted to share a handful of the main takeaways, focusing in particular on what ad agencies could learn from their (often less-heralded) counterparts in this space.
Mick O’Brien from …
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Meet the Sponsors
October 16, 2013
Our largest event of the year is on deck—the IHAF Awards Show & Annual Conference. For months we’ve been planning this two-day gala, from defining the theme and outlining the agenda to directing the details and prepping the presenters. As today drew near, our pace grew more frenetic—though in just …
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What Makes a Master?
October 11, 2013
Next week, IHAF is holding its eighth annual conference entitled, In-House Agency Masters. Now, I’ve heard of master carpenters, master musicians, even sushi masters—but this is the first time I’ve heard the designation used to describe an in-house agency. And you know what? I like it.
Mastery is …
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I Saw It All
September 18, 2013
The IHAF Awards Show judging event took place last week. For a full day, six judges gathered to evaluate and assess, calculate and debate—selecting category winners and one Best of Show. Here’s what Will Burns had say about the day.
“I saw sharks. I saw bugs. I saw boxing gloves, and almost used …
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The Work Behind Creativity
September 11, 2013
This month IHAF is all about creativity and while we certainly would love to talk through all the ways we love to be creative, we have found, as you may have as well, that the creative process often starts as not that creative at all.
It is typical that the best creative emerges out of extensive …
