• The Definitive Guide to Brand Integration

    August 27, 2018

    Over the past ten years, I’ve had the good fortune to travel around the world talking with chief marketing officers and their marketing teams about brand integration.

    It’s been an incredible journey—from the early days of skepticism about the power of social media influencers and a decades-old …

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  • Building a Purpose-Driven Culture

    August 20, 2018

    • by IHAF Staff

    During last year’s IHAF Conference & Award’s Show, CEO of We First Branding, Simon Mainwaring, shared how to successfully build your brand’s philosophy, community and cultural leadership. In fact, his session was so well received that we invited him back as a webinar presenter this fall.

    On …

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  • Out-of-Home and the Smart City

    August 06, 2018

    • by Ian Bowman-Henderson, DOmedia

    The shift toward smart cities is here. From better transportation hubs to self-driving vehicles, cities are harnessing the power of big data and technology to improve processes, increase efficiency and make city living more livable. And, with a projected increase of 2.5 billion people residing in …

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  • Creating Hardworking Video Content on a Budget

    July 30, 2018

    As brands invest more in the capabilities of their in-house teams, the desire for video content tends to increase. Requests begin to fly in for video—internal, external, social, communications, meetings and more. We recently surveyed in-house producers and found that, in their new reality of …

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  • IHAF Conference: Shifting for Change

    July 23, 2018

    • by IHAF Staff

    Are you attending this year’s IHAF Conference & Awards Show? Registration is open with early-bird savings for IHAF members through July 31. That means you only have a few days left to save $150 on our biggest event of the year.

    The theme of this year’s conference is SHIFT—focused on the unexpected …

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  • Roundtable Recap: What Bloomed?

    July 09, 2018

    • by Emily Foster, IHAF

    Spring. Every year, it brings new growth in the form of buds and blossoms outside and connectivity and conversation inside. You see, spring is the time of year when IHAF offers its Regional Roundtables—discussion groups held in various cities throughout the country where members discuss and debate …

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  • Cheap Impressions Are Dead. What’s Next?

    July 02, 2018

    For the past decade, advertisers have been in a race to the bottom, attempting to buy and serve ad impressions at the lowest possible cost. In doing so, we seem to have lost sight of what's important—driving authentic connections between the brands we promote and the people who buy from us. …

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  • Are You A Winner?

    June 25, 2018

    • by IHAF Staff

    Your in-house agency spent the past year advancing the business, exceeding client expectations and producing exceptional work, right? That’s precisely why you should consider nominating your team for the 2018 In-House Agency of the Year award. This distinct award recognizes the unique contributions …

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  • Got Disruption? Time to Shift!

    June 18, 2018

    • by IHAF Staff

    Each year, IHAF spends considerable time chatting with members about what’s topical for them in order to align on a theme for our annual conference. This year, disruption emerged as a common thread—specifically, the factors that are shaping today’s marketing landscape and how in-house agencies are …

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  • Get the Gold, Get the Glory

    June 11, 2018

    • by IHAF Staff

    As one of the most celebrated competitions in the industry, there’s no better way to gain recognition for the outstanding work your internal agency produces than by entering the IHAF Awards—recognizing creative excellence among in-house teams across 30+ print and digital categories.

    Over 90 …

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