Blog Archive
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The Cooler Stampedes with John Cena
March 16, 2020
Celebrating the creative achievements of our members is one of our favorite things do to here at IHAF. So, when The Cooler launched its recent campaign for Experian Boost featuring former pro wrestler turned actor/commentator, John Cena, we were all cheers.
The in-house agency at Experian, a.k.a. …
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Meet Electro—2019’s In-House Agency of the Year
March 02, 2020
Before they were The Clorox Company, they were the Electro-Alkaline Company. In fact, the very first bottle of Clorox Bleach touted, “Made with Electricity.”
Fast forward to 2018, with the in-house agency at The Clorox Company harnessing its own magnetic energy to reimagine, rebrand and reorganize …
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What to Expect in Digital in 2020
January 20, 2020
Over the course of 2019, IHAF member and Storyhunter co-founder Alex Ragir traveled the world, meeting with the biggest names in video and advertising to find out what we should expect in 2020. From building in-house agencies to using data to inform creative to establishing authenticity and purpose …
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Meet the Mavericks at Transamerica
January 06, 2020
“Being a financial services company doesn’t mean we have to act like one.” That’s the sentiment behind the in-house agency at Transamerica, who jumped at the chance to reshape the way people think about financial services by reshaping their century-old corporate brand.
By listening to customers …
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What I’ve Learned Interviewing 20 In-House Leaders
October 21, 2019
In just ten years, the number of corporations that ‘fess up to having an in-house agency has nearly doubled. In fact, a study conducted by IHAF and Forrester underscores the reality that insourcing is not a passing fad, but rather, the new normal when it comes to corporate advertising and creative …
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Building Purpose Through Disruption
October 07, 2019
In an environment of constant change, people crave stability. Even when change is positive, it can be chaotic. I often say our industry is thrilling because it sometimes feels like navigating through a tornado. Most of the time, I stay grounded in the eye of the storm, but there are days when I …
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Turning Product Trash into Brand Treasure
September 09, 2019
What do you do when Audi of America’s in-house agency asks if you can help disintegrate an Audi R8 and then piece it back together as an art installation?
You say, "Yes!"
After learning that an Audi R8 had been damaged in a shoot and was scheduled for demolition, Audi’s in-house team saw an …
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Meet Christe Sharp of Garmin International
August 12, 2019
Christe Sharp is Director of Communications Business at Garmin, a multinational technology company specializing in global positioning systems (GPS) for automotive, aviation, marine, outdoor and sporting activities.
We reached out to Christe recently to get the Inside Scoop on her team’s global …
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Producing Work at the Highest Level—Is Your In-House Agency Ready?
August 05, 2019
Most brand teams are eager to create tier-one content. And, as top creatives from the best agencies move to the corporate side, brands with in-house agencies now have the strategic and creative chops to successfully craft this type of work.
What about actually producing it? All levels of …
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Building the Reputation of Your Team
July 29, 2019
To fully appreciate what it took to build the reputation of the internal agency at AT&T, it is important to note that insourcing wasn’t prevalent in the pay-TV arena until the early 2000s. Instead, multichannel video programming distributors relied heavily on external agencies for the majority of …
