Ed Roberts

ElectriCities of NC, Inc.

Ed Roberts is an award-winning creative director and writer with over 20 years of internal and external agency experience, with a particular passion for growing in-house teams. As Manager, Brand + Creative Strategy at ElectiCities, Ed oversees the corporate creative team tasked with developing tactical communications across print, web and broadcast.

Ed enjoys exploring design, creativity and business strategy—interviewing industry thought leaders and writing extensively for various trade organizations. Ed is a program planning partner for HOW Design Live and the HOW Interactive Design Conference. He also developed the In-House Management Certification Program for HOWU and received the Mosaic Award from the American Advertising Federation for a mentoring program developed for diverse high school students.