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The Crystal-Clear Winner
June 15, 2015
Each year, numerous winners leave the IHAF Awards Show with accolades in hand. Only one team, however, walks away with the coveted, crystal Best of Show trophy—the clear stand-out among all of the work submitted that year.
The Best of Show winner is chosen at the end of a day-long process where …
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Leading Teams by Leading Culture
April 13, 2015
Every organization has a culture built on its behaviors, habits, values and, most importantly, the collective energy of the people that comprise it. In my experience, strong culture is foundationally rooted in the ability to attract and retain the right people with the right energy, the right sense …
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Ringing in the New!
December 29, 2014
Happy New Year! I hope everyone has been able to enjoy some family, friends and feet-up time over the past week. We’ve had some great discussions this month at IHAF, specifically around the importance of in-house agency promotion. Some of the points we discussed really resonated with me. I hope you’ …
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What Are You Promoting?
December 17, 2014
Most of us would agree that we can do a better job promoting our in-house agency, but what exactly should we be promoting? Is it the value that we bring to the organization? How about our overall effectiveness and creative solutions? Or maybe it’s our collaborative approach that bridges talent gaps …
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Self-Promotion Lesson Learned
December 15, 2014
While working for a previous employer, I wanted to promote the in-house creative team I was leading. When I approached my manager, he told me it would be a waste of time. The reason was that our internal clients wouldn’t appreciate us spending time marketing ourselves—we should be working for them. …
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Prove Your Value—Promote Your Team
December 08, 2014
Happy holidays! The IHAF community is busy making the mad, final sprint to the 2014 finish line. And while this time of year can be crazy—finalizing budgets, writing performance reviews, strat-planning for 2015—it also allows us a chance to look back, take stock and think about how we can do things …
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Nametags Are Not for Nerds (And Other Tips for Attending the IHAF Awards Show & Annual Conference)
October 31, 2014
IHAF’s biggest event of the year, theIHAF Awards Show & Annual Conference is right around the corner. With a snazzy newvenue, a two-day, action-packed agenda, and more opportunities for networking and participation than ever before, what can you do to get the most out of attending? Here are a few …
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Meet the CMOs
October 01, 2014
The IHAF Awards & Annual Conference is our largest event of the year, drawing up to 200 attendees from an assortment of companies nationwide. Our 2014 conference is themedCorporate & Creative, focused on the duality of in-house agencies today—the classic, conservative corporate side and the …
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Location, Location, Location
August 27, 2014
As we countdown to the 2014 IHAF Awards Show & Annual Conference on November 13 and 14, we thought it might be nice to feature an aspect of the event that we don’t usually highlight—the venue. This year’s show and conference is being held at one of Boston’s most fashionable and distinctive …
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Culture: The Ultimate Interior
July 02, 2014
When we think of the stereotypical agency environment, images of Ping-Pong tables, lava lamps and overstuffed fluorescent chairs come to mind. Sure, outside agencies may have more freedom when it comes to furniture choices and paint colors, but that shouldn’t condemn in-house interiors to be …
